What do you get when you combine three best friends, a passion for creating music and a hunger for wanting to share that passion with the world? You get Loveless Effect, a unique country-blues-rock band from Buckeye, Arizona.
Drawing from shared influences such as Led Zeppelin, Foo Fighters and Rush, but also their individual influences, has resulted in a melting pot of genres and styles that have moulded together to form the bands’ signature sound.
The launch of Loveless Effect’s professional music career was marked by the recording of their debut EP at Lionshare Studios in Los Angeles, CA. The project was produced by award-winning film director, musician and music producer, Martin Guigui (Billy Gibbons, Steve Earle) and featured performances from guitarist, Eric Johnson and drummer, Kenny Aronoff. All five tracks were written or co-written by Seth Loveless, Forest Towers and Justin Schafer.
The eponymous EP is heading up by the stirring live favourite ‘Stand In The Rain’, which shows the band have the honesty of Johnny Cash, country grounding of Chet Atkins, dramatic flair of Pink Floyd and stadium ambitions of Foo Fighters.
Having paid their dues playing at local bars and venues in Arizona, Loveless Effect were looking to spread their wings and managed to land gigs in Austin, TX during the world-renowned South by Southwest Festival. The band cites travelling to Austin for the festival as a turning point in their careers as it was their first time experiencing the “real music scene” and they realised how many other bands were chasing the same dream. However, this realisation only fuelled the fire and upon returning home, they bunkered down rehearsing, songwriting and performing as much as they could.
All strong supporters of giving back to their community, the band were honoured to be asked to perform charity concerts for Central Arizona Shelter Services, benefitting the homeless, in addition to the Tumbleweed Center for Youth Development.
In life there is a belief that everything happens for a reason and that is certainly true for the next phase of Loveless Effect’s music career. In the summer of 2014, Seth Loveless was invited to play lead guitar for British, award-winning, singer/songwriter Sasha McVeigh when she performed on the main stage at Country Jam USA in Wisconsin. As a result, when Sasha embarked on a headline tour of the United Kingdom in September 2015, she asked Loveless Effect to join her as her backing band, in addition to them having an opening slot on the entirety of the tour. They played to sold-out audiences across the UK, building a strong fan base across the pond and testing the waters as touring musicians.
Since returning to the US, Loveless Effect have been touring across the country with Sasha McVeigh, performing in Atlanta, Nashville and Los Angeles as well as on the main stage at the Deadwood Mountain Grand in Deadwood, SD during the prestigious Wild West Songwriter’s Festival.
The future is looking incredibly bright for the Arizona-based band who are currently writing material for their second album and are slated to embark on a tour of Europe, the US and Canada with Sasha McVeigh in 2016. Loveless Effect are on an upward climb and nobody can stop them.