AC/DC’s highly anticipated “Power Up Tour” marks the band’s first tour since 2016, and behind the scenes, meticulous planning has been underway to ensure its success. In an exclusive interview with Chris Dalston Co-Head of International Touring at CAA, insights were shared into the careful considerations that went into orchestrating this monumental event.
The tour’s itinerary was strategically crafted to navigate around major sporting events such as the Olympic Games in France and the European football championships in Germany, ensuring maximum attendance without competition. Weather conditions were also a key factor, with the band opting to start the tour in Germany to avoid extreme heat during the summer months, which could pose risks to both performers and fans alike.
Rehearsal logistics played a crucial role, with the band requiring a week of preparation before hitting the stage. Lead vocalist Brian Johnson’s well-being was prioritized, with the schedule tailored to protect his voice and ensure his comfort throughout the tour.
Financial considerations were carefully balanced, with ticket affordability for fans at the forefront of planning. The decision to avoid VIP packages and dynamic ticket pricing was a testament to the band’s commitment to their fanbase.
The response to ticket sales exceeded expectations, with a staggering 1.5 million tickets sold in just one day, reflecting the band’s enduring popularity and the effectiveness of their business approach.
Looking ahead, there are hopes for future tours if the current endeavor proves successful. However, for now, all eyes are on the “Power Up Tour” as AC/DC prepares to rock stages across Europe, promising an unforgettable experience for fans old and new alike. Stay tuned for updates as the tour unfolds.
Read the full interview on Pollstar:
https://news.pollstar.com/2024/03/28/caas-chris-dalston-talks-ac-dc-selling-1-5-million-tickets-in-a-day-and-state-of-international-touring/
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